“Amarachi, brings such an authenticity to her work that’s so inspiring. Her creativity, charisma, and compassion bring the fun to the room with her, and she motivates those around her to pour just as much heart and intention into whatever task is at hand. I appreciate how she’s able to see the beauty in unexpected places, and how she shares that openness to wholeness over perfection with the world around her.”
— Sandra T. [Mentee]
In West Africa, griots are storytellers that maintain the traditions of their culture and community through oration. As a multimedia griot, Amarachi (she/her/hers) utilizes her expertise in communications science, journalism, and digital media to ideate, develop and broadcast the identities and initiatives of clients across mediums and platforms.
Within the marketing and social science sector, Amarachi thrives consulting with teams and individuals in the development and dissemination of products and ideals via:
Brand and style guides
Content creation and scheduling
Copy writing
Focus group facilitation
Individual in-depth interviews
Persona development
Amarachi has contributed to project management and digital event and product marketing, for such organizations as Red Hat, RTI International, SAS and Target Tech. Her expertise and passion resides in coaching teams through the product development process, specifically market strategy, business analysis and promotion. She has managed the development of digital media assets for the National Institute of Drug Abuse (NIDA), the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), the United States Agency for International Development (USAID), and the Office of Adolescent Health (OAH).
Within the tech sector, Amarachi has served as a certified project manager, Scrum master, and Agile coach. She has managed multimillion dollar projects in:
State, local and national government
Post-secondary education, and
Human resources (learning and development)
Within these sectors, Amarachi has attained expertise in:
Client relations
Planning & scheduling
Risk and change management
Financial forecasting
Workflow optimization
Data analysis and reporting
“Working with Amarachi is like getting a rare glimpse into the future of coaching and development. Amarachi brings the experience and knowledge of a team of people with her own creative energy and style. Being in a session with her combines the deep insights one would expect from an expert crafted in a way that blends industry-leading marketing with natural born storytelling. If you get the opportunity to work with her, take it. You’ll thank me later. ”
— D. Bliss, Coach
As an audio producer and editor, Amarachi has contributed to the audio recording and narrative development of such programs as The CS-Ed Podcast (Duke University), The Measure of Everyday Life (WNCU 90.7 FM), and The Nonprofit Experience(NC State University). In 2019, she served as an inaugural fellow for the Association of Independents in Radio (AIR) – ‘RAD in Radio’ Fellowship.
“Collaborating with Amarachi is always an adventure in deep learning. While so many shy away from or even fear critical thought, she embraces it and takes the reader-listener-collaborator down new paths of analysis. Growth is always a dimension of engaging with Amarachi.”
